Cheez-it vs Mary's Gone Crackers · Bay Area shelf head-to-head
Cheez-it and Mary's Gone Crackers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's Gone Crackers is in more Bay Area grocersMary's Gone Crackers fields the deeper lineupMary's Gone Crackers sits further up the premium end
Cheez-it
Mary's Gone Crackers
44
brand power
46
25
products
31
3
categories
2
13
grocers
16
65.4¢
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheez-it▭ Mary's Gone Crackers
Distribution · 30% of score54·67
C
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary's Gone Crackers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cheez-it · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheez-it · Mary's Gone Crackers
