Cheez-it vs Milton's · Bay Area shelf head-to-head
Cheez-it and Milton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's is in more Bay Area grocers
Cheez-it
Milton's
44
brand power
48
25
products
26
3
categories
3
13
grocers
17
65.4¢
price per oz
93.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheez-it▭ Milton's
Distribution · 30% of score54·71
C
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cheez-it · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheez-it · Milton's
