Cheez-it vs Pepperidge Farm Goldfish · Bay Area shelf head-to-head
Cheez-it and Pepperidge Farm Goldfish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheez-it is in more Bay Area grocersPepperidge Farm Goldfish fields the deeper lineup
Cheez-it
Pepperidge Farm Goldfish
44
brand power
44
25
products
39
3
categories
3
13
grocers
10
65.4¢
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheez-it▭ Pepperidge Farm Goldfish
Distribution · 30% of score54·42
C
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cheez-it
only Pepperidge Farm Goldfish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cheez-it · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheez-it · Pepperidge Farm Goldfish
