Chef Paul Prudhomme's vs Tajín · Bay Area shelf head-to-head
Chef Paul Prudhomme's and Tajín, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tajín carries more Brand PowerTajín is in more Bay Area grocersTajín fields the deeper lineup
Chef Paul Prudhomme's
Tajín
21
brand power
41
5
products
9
3
categories
3
4
grocers
14
$5.17
avg price
$4.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chef Paul Prudhomme's▭ Tajín
Distribution · 30% of score17·58
C
T
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chef Paul Prudhomme's
only Tajín
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chef Paul Prudhomme's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chef Paul Prudhomme's · Tajín