Chester's vs Hippeas · Bay Area shelf head-to-head
Chester's and Hippeas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippeas carries more Brand PowerHippeas is in more Bay Area grocersHippeas fields the deeper lineup
Chester's
Hippeas
15
brand power
44
5
products
19
1
categories
3
2
subcategories
3
2
grocers
16
$3.21
avg price
$5.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chester's▭ Hippeas
Distribution · 30% of score8·67
C
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chester's
no top category Hippeas doesn’t also play in.
only Hippeas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chester's · Hippeas