Chicken Of The Sea vs Geisha · Bay Area shelf head-to-head
Chicken Of The Sea and Geisha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Geisha is in more Bay Area grocersChicken Of The Sea fields the deeper lineupGeisha sits further up the premium end
Chicken Of The Sea
Geisha
36
brand power
36
21
products
11
1
categories
3
6
subcategories
7
11
grocers
12
47.3¢
price per oz
82.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chicken Of The Sea▭ Geisha
Distribution · 30% of score46·50
C
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chicken Of The Sea
no top category Geisha doesn’t also play in.
only Geisha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Geisha · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chicken Of The Sea · Geisha