Chico Honey Company vs Local Hive · Bay Area shelf head-to-head
Chico Honey Company and Local Hive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive carries more Brand PowerLocal Hive is in more Bay Area grocersLocal Hive fields the deeper lineupChico Honey Company sits further up the premium end
Chico Honey Company
Local Hive
27
brand power
37
7
products
13
1
categories
2
7
grocers
14
98.3¢
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chico Honey Company▭ Local Hive
Distribution · 30% of score29·58
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chico Honey Company
no top category Local Hive doesn’t also play in.
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chico Honey Company · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chico Honey Company · Local Hive
