Chikara vs Fortune · Bay Area shelf head-to-head
Chikara and Fortune, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fortune carries more Brand PowerFortune is in more Bay Area grocersFortune fields the deeper lineup
Chikara
Fortune
13
brand power
27
2
products
8
1
categories
3
1
subcategories
4
1
grocers
4
$5.34
avg price
$5.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chikara▭ Fortune
Distribution · 30% of score4·17
C
F
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chikara
no top category Fortune doesn’t also play in.
only Fortune
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chikara · 1
only Fortune · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chikara · Fortune