Child's Play vs See's Candies · Bay Area shelf head-to-head
Child's Play and See's Candies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
See's Candies carries more Brand PowerSee's Candies is in more Bay Area grocersSee's Candies fields the deeper lineup
Child's Play
See's Candies
9
brand power
45
2
products
44
1
categories
6
1
subcategories
11
2
grocers
5
$14.62
avg price
$27.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Child's Play▭ See's Candies
Distribution · 30% of score8·21
C
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Child's Play
no top category See's Candies doesn’t also play in.
only See's Candies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Child's Play · 1
only See's Candies · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Child's Play · See's Candies