Chimes Gourmet Ginger Chews vs Reed’s · Bay Area shelf head-to-head
Chimes Gourmet Ginger Chews and Reed’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reed’s carries more Brand PowerReed’s is in more Bay Area grocersReed’s fields the deeper lineupReed’s sits further up the premium end
Chimes Gourmet Ginger Chews
Reed’s
28
brand power
41
10
products
19
1
categories
2
2
subcategories
4
8
grocers
13
$1.71
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chimes Gourmet Ginger Chews▭ Reed’s
Distribution · 30% of score33·54
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chimes Gourmet Ginger Chews
no top category Reed’s doesn’t also play in.
only Reed’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chimes Gourmet Ginger Chews · 3
only Reed’s · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chimes Gourmet Ginger Chews · Reed’s
