Chocolita vs Whims · Bay Area shelf head-to-head
Chocolita and Whims, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Whims carries more Brand PowerWhims is in more Bay Area grocersWhims fields the deeper lineupChocolita sits further up the premium end
Chocolita
Whims
9
brand power
28
2
products
9
1
categories
3
1
grocers
5
$4.49
avg price
$9.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocolita▭ Whims
Distribution · 30% of score4·21
C
W
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocolita
no top category Whims doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chocolita · 0
no exclusive doors — everywhere Chocolita is, Whims is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocolita · Whims
