Chocolove vs Tony's Chocolonely · Bay Area shelf head-to-head
Chocolove and Tony's Chocolonely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely is in more Bay Area grocersChocolove fields the deeper lineup
Chocolove
Tony's Chocolonely
52
brand power
54
63
products
28
2
categories
3
18
grocers
20
$1.70
price per fl oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocolove▭ Tony's Chocolonely
Distribution · 30% of score75·83
carried in 18 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocolove
only Tony's Chocolonely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocolove · Tony's Chocolonely
