Choya vs Sangaria · Bay Area shelf head-to-head
Choya and Sangaria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sangaria carries more Brand PowerSangaria is in more Bay Area grocersSangaria fields the deeper lineup
Choya
Sangaria
19
brand power
27
4
products
11
3
categories
3
1
grocers
4
$11.19
avg price
$3.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Choya▭ Sangaria
Distribution · 30% of score4·17
C
S
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sangaria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Choya · 0
no exclusive doors — everywhere Choya is, Sangaria is too.
only Sangaria · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Choya · Sangaria