Chris' vs Alouette · Bay Area shelf head-to-head
Chris' and Alouette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alouette carries more Brand PowerAlouette is in more Bay Area grocersChris' sits further up the premium end
Chris'
Alouette
17
brand power
24
4
products
6
2
categories
3
2
subcategories
4
3
grocers
5
$1.77
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chris'▭ Alouette
Distribution · 30% of score13·21
C
A
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chris'
no top category Alouette doesn’t also play in.
only Alouette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chris' · 1
only Alouette · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chris' · Alouette
