Christie Cookie Co. vs Sweet Bites · Bay Area shelf head-to-head
Christie Cookie Co. and Sweet Bites, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Bites carries more Brand PowerSweet Bites fields the deeper lineup
Christie Cookie Co.
Sweet Bites
9
brand power
20
2
products
8
1
categories
2
2
subcategories
5
1
grocers
1
$8.99
avg price
$10.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Christie Cookie Co.▭ Sweet Bites
Distribution · 30% of score4·4
C
S
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Christie Cookie Co.
no top category Sweet Bites doesn’t also play in.
only Sweet Bites
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Christie Cookie Co. · 1
only Sweet Bites · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Christie Cookie Co. · Sweet Bites
