Chung's vs Lucky Foods · Bay Area shelf head-to-head
Chung's and Lucky Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lucky Foods carries more Brand PowerLucky Foods is in more Bay Area grocersLucky Foods fields the deeper lineup
Chung's
Lucky Foods
12
brand power
31
2
products
8
1
categories
3
1
subcategories
4
2
grocers
5
$6.34
avg price
$8.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chung's▭ Lucky Foods
Distribution · 30% of score8·21
C
L
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chung's
no top category Lucky Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chung's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chung's · Lucky Foods