Chung's vs Royal Asia · Bay Area shelf head-to-head
Chung's and Royal Asia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Royal Asia carries more Brand PowerRoyal Asia is in more Bay Area grocersRoyal Asia fields the deeper lineup
Chung's
Royal Asia
12
brand power
29
2
products
8
1
categories
3
2
grocers
4
$6.34
avg price
$10.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chung's▭ Royal Asia
Distribution · 30% of score8·17
C
R
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chung's
no top category Royal Asia doesn’t also play in.
only Royal Asia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chung's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chung's · Royal Asia
