Ciao Pappy vs Colle Del Tartufo · Bay Area shelf head-to-head
Ciao Pappy and Colle Del Tartufo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ciao Pappy
no top category Colle Del Tartufo doesn’t also play in.
only Colle Del Tartufo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Colle Del Tartufo is, Ciao Pappy is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ciao Pappy · Colle Del Tartufo