Cici's Italian Cookies vs Sweet Sydneys · Bay Area shelf head-to-head
Cici's Italian Cookies and Sweet Sydneys, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cici's Italian Cookies is in more Bay Area grocersSweet Sydneys fields the deeper lineup
Cici's Italian Cookies
Sweet Sydneys
33
brand power
33
8
products
11
1
categories
4
4
subcategories
6
12
grocers
5
$1.66
price per oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cici's Italian Cookies▭ Sweet Sydneys
Distribution · 30% of score50·21
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cici's Italian Cookies
no top category Sweet Sydneys doesn’t also play in.
only Sweet Sydneys
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cici's Italian Cookies · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cici's Italian Cookies · Sweet Sydneys