Clara's Kitchen vs Bonfire Burritos · Bay Area shelf head-to-head
Clara's Kitchen and Bonfire Burritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clara's Kitchen carries more Brand PowerClara's Kitchen is in more Bay Area grocersClara's Kitchen fields the deeper lineupBonfire Burritos sits further up the premium end
Clara's Kitchen
Bonfire Burritos
34
brand power
24
11
products
5
6
categories
2
7
subcategories
2
9
grocers
5
79.5¢
price per oz
76.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clara's Kitchen▭ Bonfire Burritos
Distribution · 30% of score38·21
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Breakfast2 vs 2 SKUs
1% of shelf
only Clara's Kitchen
only Bonfire Burritos
no top category Clara's Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Clara's Kitchen · 6
only Bonfire Burritos · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clara's Kitchen · Bonfire Burritos
