Clara's Kitchen vs Mason Dixie · Bay Area shelf head-to-head
Clara's Kitchen and Mason Dixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clara's Kitchen is in more Bay Area grocersMason Dixie sits further up the premium end
Clara's Kitchen
Mason Dixie
34
brand power
38
11
products
11
6
categories
4
7
subcategories
4
9
grocers
8
79.5¢
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clara's Kitchen▭ Mason Dixie
Distribution · 30% of score38·33
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Breakfast2 vs 6 SKUs
1% of shelf
only Clara's Kitchen
only Mason Dixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clara's Kitchen · 4
only Mason Dixie · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clara's Kitchen · Mason Dixie
