Classico vs Don Antonio · Bay Area shelf head-to-head
Classico and Don Antonio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Classico carries more Brand PowerClassico is in more Bay Area grocersClassico fields the deeper lineupDon Antonio sits further up the premium end
Classico
Don Antonio
39
brand power
26
20
products
11
2
categories
2
3
subcategories
2
12
grocers
4
38.6¢
price per oz
52.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Classico▭ Don Antonio
Distribution · 30% of score50·17
C
D
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score81·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Classico
only Don Antonio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Classico · Don Antonio
