Claussen vs Mt. Olive · Bay Area shelf head-to-head
Claussen and Mt. Olive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt. Olive carries more Brand PowerClaussen is in more Bay Area grocersMt. Olive fields the deeper lineupMt. Olive sits further up the premium end
Claussen
Mt. Olive
30
brand power
41
9
products
18
2
categories
3
9
grocers
8
29.8¢
price per fl oz
33.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claussen▭ Mt. Olive
Distribution · 30% of score38·33
C
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claussen
only Mt. Olive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Claussen · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claussen · Mt. Olive
