Clawhammer vs Mentos · Bay Area shelf head-to-head
Clawhammer and Mentos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineup
Clawhammer
Mentos
0
brand power
35
4
products
17
1
categories
2
2
subcategories
3
1
grocers
9
$5.39
avg price
$3.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clawhammer▭ Mentos
Distribution · 30% of score4·38
C
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clawhammer
no top category Mentos doesn’t also play in.
only Mentos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clawhammer · 0
no exclusive doors — everywhere Clawhammer is, Mentos is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clawhammer · Mentos