Cleveland Kitchen vs Mother-in-law's · Bay Area shelf head-to-head
Cleveland Kitchen and Mother-in-law's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother-in-law's is in more Bay Area grocersCleveland Kitchen fields the deeper lineupMother-in-law's sits further up the premium end
Cleveland Kitchen
Mother-in-law's
34
brand power
35
12
products
7
3
categories
4
9
grocers
12
38.7¢
price per fl oz
68.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cleveland Kitchen▭ Mother-in-law's
Distribution · 30% of score38·50
C
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cleveland Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cleveland Kitchen · 5
only Mother-in-law's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cleveland Kitchen · Mother-in-law's
