mother-in-law's
Mother-in-law's runs 7 products across 4 categories, stocked in 12 of 24 Bay Area grocers. Its biggest footprint is fermented foods, at 2% of the shelf. A niche presence · Brand Power 37/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Mother-in-law's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Mother-in-law's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Mother-in-law's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Mother-in-law's product in stock, cheapest first.
Sold at
Find Mother-in-law's online
Where to find Mother-in-law's · Bay Area
Opportunities
New doors · no Mother-in-law's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Mother-in-law's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mother-in-Law's Vegan Reserve Kimchi, Table Cut Napa Cabbage · its most-distributed SKU (6 doors) in Kimchi, the biggest opening. The closest open door is United Markets · 2 rivals already on that shelf.
