Mother-in-law's vs Wildbrine · Bay Area shelf head-to-head
Mother-in-law's and Wildbrine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildbrine carries more Brand PowerWildbrine is in more Bay Area grocersWildbrine fields the deeper lineupMother-in-law's sits further up the premium end
Mother-in-law's
Wildbrine
35
brand power
48
7
products
14
4
categories
3
4
subcategories
4
12
grocers
16
$1.48
price per oz
56.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother-in-law's▭ Wildbrine
Distribution · 30% of score50·67
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 1 SKUs
<1% of shelf
only Wildbrine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mother-in-law's · 0
no exclusive doors — everywhere Mother-in-law's is, Wildbrine is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother-in-law's · Wildbrine
