Mother-in-law's vs Cleveland Kitchen · Bay Area shelf head-to-head
Mother-in-law's and Cleveland Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother-in-law's is in more Bay Area grocersCleveland Kitchen fields the deeper lineupMother-in-law's sits further up the premium end
Mother-in-law's
Cleveland Kitchen
35
brand power
34
7
products
12
4
categories
3
12
grocers
9
68.2¢
price per fl oz
38.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother-in-law's▭ Cleveland Kitchen
Distribution · 30% of score50·38
C
carried in 12 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cleveland Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother-in-law's · Cleveland Kitchen
