Mother-in-law's vs Queens · Bay Area shelf head-to-head
Mother-in-law's and Queens, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother-in-law's carries more Brand PowerMother-in-law's is in more Bay Area grocersQueens sits further up the premium end
Mother-in-law's
Queens
35
brand power
21
7
products
5
4
categories
2
4
subcategories
4
12
grocers
4
$1.48
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother-in-law's▭ Queens
Distribution · 30% of score50·17
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 3 SKUs
<1% of shelf
only Queens
no top category Mother-in-law's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother-in-law's · Queens
