Cleveland Kitchen vs Rick's Picks · Bay Area shelf head-to-head
Cleveland Kitchen and Rick's Picks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cleveland Kitchen carries more Brand PowerCleveland Kitchen is in more Bay Area grocersCleveland Kitchen fields the deeper lineupRick's Picks sits further up the premium end
Cleveland Kitchen
Rick's Picks
34
brand power
18
12
products
5
3
categories
2
9
grocers
4
$7.21
avg price
$13.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cleveland Kitchen▭ Rick's Picks
Distribution · 30% of score38·17
C
R
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cleveland Kitchen
only Rick's Picks
no top category Cleveland Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cleveland Kitchen · 7
only Rick's Picks · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cleveland Kitchen · Rick's Picks
