Clif Builders vs Think! · Bay Area shelf head-to-head
Clif Builders and Think!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Think! carries more Brand PowerThink! is in more Bay Area grocersThink! fields the deeper lineupThink! sits further up the premium end
Clif Builders
Think!
39
brand power
45
18
products
21
1
categories
2
11
grocers
13
$1.41
price per oz
$1.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Builders▭ Think!
Distribution · 30% of score46·54
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Builders
no top category Think! doesn’t also play in.
only Think!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clif Builders · 2
only Think! · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Builders · Think!
