Clover Farms vs Knudsen · Bay Area shelf head-to-head
Clover Farms and Knudsen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms is in more Bay Area grocersClover Farms fields the deeper lineup
Clover Farms
Knudsen
67
brand power
39
17
products
12
7
categories
3
17
grocers
7
69.3¢
price per oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Farms▭ Knudsen
Distribution · 30% of score71·29
K
carried in 17 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Farms
only Knudsen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Farms · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Farms · Knudsen
