Clover Farms vs Summerhill Goat Dairy · Bay Area shelf head-to-head
Clover Farms and Summerhill Goat Dairy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms is in more Bay Area grocersClover Farms fields the deeper lineupSummerhill Goat Dairy sits further up the premium end
Clover Farms
Summerhill Goat Dairy
67
brand power
16
17
products
2
7
categories
1
9
subcategories
1
17
grocers
8
13.9¢
price per fl oz
21.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Farms▭ Summerhill Goat Dairy
Distribution · 30% of score71·33
carried in 17 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Farms
only Summerhill Goat Dairy
no top category Clover Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Farms · Summerhill Goat Dairy
