Cocojune vs La Terra Fina · Bay Area shelf head-to-head
Cocojune and La Terra Fina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cocojune carries more Brand PowerCocojune is in more Bay Area grocersCocojune fields the deeper lineupCocojune sits further up the premium end
Cocojune
La Terra Fina
53
brand power
32
22
products
11
4
categories
2
5
subcategories
3
19
grocers
7
70.2¢
price per oz
70.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cocojune▭ La Terra Fina
Distribution · 30% of score79·29
L
carried in 19 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cocojune
only La Terra Fina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cocojune · La Terra Fina