Coconut Cult vs Culina · Bay Area shelf head-to-head
Coconut Cult and Culina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coconut Cult carries more Brand PowerCoconut Cult is in more Bay Area grocersCoconut Cult fields the deeper lineup
Coconut Cult
Culina
38
brand power
22
13
products
6
1
categories
2
2
subcategories
3
12
grocers
3
$1.30
price per oz
99.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coconut Cult▭ Culina
Distribution · 30% of score50·13
C
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coconut Cult
no top category Culina doesn’t also play in.
only Culina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coconut Cult · Culina
