Cold Mountain vs Miso Master Organic · Bay Area shelf head-to-head
Cold Mountain and Miso Master Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miso Master Organic carries more Brand PowerMiso Master Organic is in more Bay Area grocersMiso Master Organic sits further up the premium end
Cold Mountain
Miso Master Organic
22
brand power
32
7
products
7
2
categories
1
3
subcategories
1
5
grocers
16
47.1¢
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cold Mountain▭ Miso Master Organic
Distribution · 30% of score21·67
C
M
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score44·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cold Mountain
only Miso Master Organic
no top category Cold Mountain doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cold Mountain · 1
only Miso Master Organic · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cold Mountain · Miso Master Organic