Columbia Gorge Organic vs Naked · Bay Area shelf head-to-head
Columbia Gorge Organic and Naked, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Naked is in more Bay Area grocersColumbia Gorge Organic fields the deeper lineupColumbia Gorge Organic sits further up the premium end
Columbia Gorge Organic
Naked
31
brand power
34
22
products
19
3
categories
2
7
subcategories
2
7
grocers
9
36.2¢
price per fl oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbia Gorge Organic▭ Naked
Distribution · 30% of score29·38
C
N
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score84·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Columbia Gorge Organic
only Naked
no top category Columbia Gorge Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Columbia Gorge Organic · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbia Gorge Organic · Naked
