Columbia Gorge Organic vs Raw Juicery · Bay Area shelf head-to-head
Columbia Gorge Organic and Raw Juicery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbia Gorge Organic carries more Brand PowerColumbia Gorge Organic is in more Bay Area grocersColumbia Gorge Organic fields the deeper lineupRaw Juicery sits further up the premium end
Columbia Gorge Organic
Raw Juicery
31
brand power
18
22
products
6
3
categories
1
7
subcategories
2
7
grocers
4
36.2¢
price per fl oz
64.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbia Gorge Organic▭ Raw Juicery
Distribution · 30% of score29·17
C
R
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score84·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Columbia Gorge Organic
only Raw Juicery
no top category Columbia Gorge Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Columbia Gorge Organic · 5
only Raw Juicery · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbia Gorge Organic · Raw Juicery
