Columbia Gorge Organic vs Sumo Citrus · Bay Area shelf head-to-head
Columbia Gorge Organic and Sumo Citrus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbia Gorge Organic carries more Brand PowerColumbia Gorge Organic is in more Bay Area grocersColumbia Gorge Organic fields the deeper lineupColumbia Gorge Organic sits further up the premium end
Columbia Gorge Organic
Sumo Citrus
31
brand power
10
22
products
2
3
categories
1
7
subcategories
2
7
grocers
2
$6.58
avg price
$11.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbia Gorge Organic▭ Sumo Citrus
Distribution · 30% of score29·8
C
S
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Columbia Gorge Organic
only Sumo Citrus
no top category Columbia Gorge Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Columbia Gorge Organic · 6
only Sumo Citrus · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbia Gorge Organic · Sumo Citrus
