Comet Corn vs Lesserevil · Bay Area shelf head-to-head
Comet Corn and Lesserevil, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineupComet Corn sits further up the premium end
Comet Corn
Lesserevil
26
brand power
63
7
products
36
1
categories
4
8
grocers
21
$1.92
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Comet Corn▭ Lesserevil
Distribution · 30% of score33·88
carried in 8 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Comet Corn
no top category Lesserevil doesn’t also play in.
only Lesserevil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Comet Corn · 1
only Lesserevil · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Comet Corn · Lesserevil
