Comvita vs Manukora · Bay Area shelf head-to-head
Comvita and Manukora, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manukora carries more Brand PowerManukora is in more Bay Area grocersManukora sits further up the premium end
Comvita
Manukora
19
brand power
27
7
products
9
2
categories
1
5
grocers
7
$30.07
avg price
$32.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Comvita▭ Manukora
Distribution · 30% of score21·29
C
M
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score44·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Comvita
only Manukora
no top category Comvita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Comvita · 1
only Manukora · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Comvita · Manukora
