Conservas Ortiz vs Island Trollers · Bay Area shelf head-to-head
Conservas Ortiz and Island Trollers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Conservas Ortiz carries more Brand PowerConservas Ortiz is in more Bay Area grocersConservas Ortiz fields the deeper lineupConservas Ortiz sits further up the premium end
Conservas Ortiz
Island Trollers
40
brand power
11
12
products
6
1
categories
2
3
subcategories
2
13
grocers
3
$3.70
price per oz
$1.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Conservas Ortiz▭ Island Trollers
Distribution · 30% of score54·13
I
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Conservas Ortiz
no top category Island Trollers doesn’t also play in.
only Island Trollers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Conservas Ortiz · Island Trollers