Conservas Ortiz vs Talatta · Bay Area shelf head-to-head
Conservas Ortiz and Talatta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Conservas Ortiz carries more Brand PowerConservas Ortiz is in more Bay Area grocersConservas Ortiz fields the deeper lineup
Conservas Ortiz
Talatta
40
brand power
31
12
products
5
1
categories
2
3
subcategories
2
13
grocers
12
$3.70
price per oz
$5.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Conservas Ortiz▭ Talatta
Distribution · 30% of score54·50
T
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Conservas Ortiz
no top category Talatta doesn’t also play in.
only Talatta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Conservas Ortiz · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Conservas Ortiz · Talatta
