Cook's Flavoring vs Flavorganics · Bay Area shelf head-to-head
Cook's Flavoring and Flavorganics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flavorganics carries more Brand PowerFlavorganics is in more Bay Area grocersFlavorganics fields the deeper lineupFlavorganics sits further up the premium end
Cook's Flavoring
Flavorganics
20
brand power
38
3
products
9
2
categories
4
2
subcategories
7
5
grocers
9
$2.45
price per fl oz
$4.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cook's Flavoring▭ Flavorganics
Distribution · 30% of score21·38
C
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cook's Flavoring
no top category Flavorganics doesn’t also play in.
only Flavorganics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cook's Flavoring · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cook's Flavoring · Flavorganics
