Cook’s vs Flavorganics · Bay Area shelf head-to-head
Cook’s and Flavorganics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flavorganics is in more Bay Area grocersFlavorganics fields the deeper lineup
Cook’s
Flavorganics
38
brand power
38
5
products
9
2
categories
4
3
subcategories
7
2
grocers
9
$10.95
avg price
$11.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cook’s▭ Flavorganics
Distribution · 30% of score8·38
C
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cook’s
only Flavorganics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cook’s · Flavorganics
