Coombs Family Farms vs Camp · Bay Area shelf head-to-head
Coombs Family Farms and Camp, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coombs Family Farms carries more Brand PowerCoombs Family Farms is in more Bay Area grocers
Coombs Family Farms
Camp
28
brand power
19
5
products
4
2
categories
2
11
grocers
5
$1.38
price per fl oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coombs Family Farms▭ Camp
Distribution · 30% of score46·21
C
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coombs Family Farms
only Camp
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coombs Family Farms · Camp
