Cosmic Bliss vs Häagen-dazs · Bay Area shelf head-to-head
Cosmic Bliss and Häagen-dazs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs carries more Brand PowerCosmic Bliss is in more Bay Area grocersHäagen-dazs fields the deeper lineupCosmic Bliss sits further up the premium end
Cosmic Bliss
Häagen-dazs
34
brand power
49
19
products
85
1
categories
2
3
subcategories
5
13
grocers
12
67.2¢
price per fl oz
64.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cosmic Bliss▭ Häagen-dazs
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cosmic Bliss
no top category Häagen-dazs doesn’t also play in.
only Häagen-dazs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cosmic Bliss · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cosmic Bliss · Häagen-dazs
