Costeaux French Bakery vs Sweet Sam's · Bay Area shelf head-to-head
Costeaux French Bakery and Sweet Sam's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Costeaux French Bakery carries more Brand PowerCosteaux French Bakery is in more Bay Area grocersCosteaux French Bakery fields the deeper lineupSweet Sam's sits further up the premium end
Costeaux French Bakery
Sweet Sam's
33
brand power
16
23
products
7
5
categories
2
14
subcategories
2
5
grocers
4
$1.06
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Costeaux French Bakery▭ Sweet Sam's
Distribution · 30% of score21·17
S
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Sam's
no top category Costeaux French Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Costeaux French Bakery · 4
only Sweet Sam's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Costeaux French Bakery · Sweet Sam's