Crazy Richard’s Wholly Rollies vs Once Again · Bay Area shelf head-to-head
Crazy Richard’s Wholly Rollies and Once Again, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crazy Richard’s Wholly Rollies
no top category Once Again doesn’t also play in.
only Once Again
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Crazy Richard’s Wholly Rollies is, Once Again is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crazy Richard’s Wholly Rollies · Once Again
