Cream Co. vs Five Dot Ranch · Bay Area shelf head-to-head
Cream Co. and Five Dot Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cream Co. carries more Brand PowerCream Co. is in more Bay Area grocersCream Co. fields the deeper lineup
Cream Co.
Five Dot Ranch
26
brand power
4
7
products
2
3
categories
2
5
subcategories
2
2
grocers
1
$13.62
avg price
$11.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cream Co.▭ Five Dot Ranch
Distribution · 30% of score8·4
F
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cream Co.
only Five Dot Ranch
no top category Cream Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cream Co. · 2
only Five Dot Ranch · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cream Co. · Five Dot Ranch